PROJECT BRIEF

Madbull Airsoft is a leading brands of licensed Airsoft replica firearm accessories. Airsoft is a popular hobby involving replica firearms that look similar to real guns, but fire non-lethal plastic pellets instead of bullets. As the Marketing Lead for Madbull, I was responsible for the full range of marketing efforts. Most importantly, these included designing and maintaining madbull.com, the corporate website and main digital marketing vehicle; as well as designing promotional banner graphics and email campaigns to support a bi-weekly product launch schedule.

MADBULL.COM

Zen Cart-based corporate website and online product catalog. I was responsible the initial site installation, data import, and heavy customization of the front-end graphics and functionality. On an ongoing basis, I maintained the site by managing the product database and designing updated marketing graphics and landing pages.

Product Photography

High resolution product photography, post processing and image asset management for a product catalog of 200 large backpacks, chest rigs/vests and tactical pouches.

Promotional Graphics

To support new product launches on an ongoing basis, I was responsible for creating banner graphics and packaging art that were displayed on the website homepage, on social media, and disseminated to industry blogs. A few of my favorite examples are shown below.

Project Outcome

The website redesign was successfully launched on time and resulted in greatly improved metrics. After one month, average daily page views had increased 25% compared to the previous version. Additionally, the new code included an updated sitemap – allowed Google to index and preview category pages in the SERP. In 2015, the site was rebuilt using Magento and reskinned.

Madbull Team Members

Jerry Fan – Marketing Lead
Simon Lee – Founder
Howard Chien – General Manager

About Madbull Airsoft

Madbull Airsoft, established in 2004, is a leading manufacturer of innovative accessories for Airsoft hobbyists. Madbull products are recognized for their superior quality compared to lower cost alternatives, and many of Madbull's offerings are considered top of the line within the industry. Bestselling product lines include silencers, RIS systems, and after-market internal parts.